Significance Of Trademark In The World Wide Web
Posted by Angela Finn | Filed under Business
With the widening influence of the internet in our lives, the importance of trademarks has gained a new dimension, particularly in relation to domain names. This is critical if you want to successfully promote your goods or services among the customers with the help of your domain name.
A domain name that has been trademarked not only enables you to sue persons violating your mark and making use of it as their own but also saves you from being looked upon as the owner of their website that might be using an exact or deceptively similar domain name as yours.
However, you need to do a thorough search for identical domain names in cyberspace before registering your trademark, in order to prevent any infringements. The research must investigate the presence of similar marks that have a close resemblance in appearance, sound or meaning to your domain name. Get your mark registered only after confirming that it will not lead to any possible trademark infringement claims.
For this purpose, it is advisable to take help of a lawyer, preferably a cyber law expert, who also has a comprehensive knowledge of trademark laws. This will not only enable you to avoid violation claims but also save you from possible disputes.
It is essential to note in this respect that a domain name can serve as a trademark only if it acts as a quick identifier of the goods or services of your business, and not just as an address that brings internet users to your site.
Besides violation of domain names, keyword infringement has come up as a new menace in cyberspace, which means violation of real trademarks by their usage as keywords in advertisements on Google, Yahoo etc with an aim to puzzle the consumers or to dilute the genuine trademark.
However, it should be remembered that such usage by advertisers is not tantamount to infringement if by making use of the trademark the person or company aids in the sale of the goods or services of the owner of the genuine trademark, and not act as his rival.
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Tags: Business, business idea protection, business value, copyright, ideas protection, Intellectual property, IP law, IP lawyer, patents, protecting business ideas
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