3 Tips To Creating A Business Your Clients Will Love
Posted by Annie Jennings | Filed under Business
Want to be the one everyone wants to work with? Want to be the #1 “go to” person or expert in your topic area? No problem. Start with a good publicity and promotion strategy. Give yourself the opportunity to reach out to your target market People love to work with people they feel they know already, they love to work with businesses that treat them fairly and they love to work with people they trust. And it’s easy to create a strong business that delivers these there elements of know, love and trust. But most of all, your business strategy should come from your heart.
You can reach out to your target market and community using publicity and promotion strategies to create a consistent presence. Publicity includes getting your local newspaper to cover you or your business, you can sponsor local and community events, you can compile and email list of customers and email coupons, articles and event special tips that are especially relevant. You can also get on your local radio shows as a guest and keep in mind that TV appearances are very influential.
Treat each client fairly and with respect. You will soon earn a reputation of being a good solid business. Never underestimate the power of word of mouth both good and bad. The more your clients love you because of their great experience with you, the more people they will tell. When they are asked about working with you or buying your products they will have great things to say about you. However, the reserve is true with a bad experience. You can be sure they will tell everyone about the horrible thing that happened to them. So, take good care of your customers and be sure every aspect of your business model supports treating your customers like royalty.
Educate your clients with additional services that can help them make choices for themselves. Remember, the days of selling snake oil are over. You have to offer products or services that deliver the outcome for your client. No one likes the hard sell and it makes them not trust you. Adopt a philosophy and be consistent in your messages to your marketing. Keep your publicity, promotion and marketing strong, creative, message oriented and again, consistent.
Experience outstanding success in your business by including the principles of solid strategy along with customer appreciation. If your clients know, love and trust you, they will happily use your services and refer you to others.
Find more business publicity, marketing and branding tips to help you achieve outstanding success in your business strategy. Visit Annie Jennings PR’s website that’s packed with resources to help you including free special publicity reports in the areas of business marketing and find out powerful strategies you can use to create success for yourself.
Tags: Business, Communications, leadership, Management, marketing, motivational, networking, publicity, self help, small business, success, viral marketing
Marketing And Publicity Tips For Self Promotion
Posted by Gloria Jennings | Filed under Self Improvement
Writers want their work to be read by many; it will mean that they can keep on writing for a living and not as a side-line. Starting out is always hard for any first-time writer. You do not know what to do or how best to market your work. You will probably not be able to afford a high-quality, big city P. R. Firm to do your marketing for you. You may not even have an agent. So how do you get your work known?
Many authors have had the smart idea of writing books about how to promote their books. They are serving their own needs by catering to others just like them. Some books are better than others and some may be just scams. However, you should look at what these authors are doing to get their books bought in the first place. They use new technology which can be free. Use the internet. Create fan sites. Try to link yourself up with as many search engines and online retailers as you can.
Authors living in rural areas may actually sell more copies. It is nothing for someone from New York city to write a book and be published. Hundreds do it every week. But when you are from a small village in New England, people in your area will pay attention. You will get interviewed on local channels and by local papers. Use all of these opportunities, especially because it costs you nothing. Being a mysterious, reclusive writer should be saved for once you have actually become well-known. Then you can pick and choose your public appearances.
That said, keep a little mystery around you and be very aware of your own appearance. You are selling both your book and yourself. If you are dumpy or trashy looking, do not speak articulately, tell dumb jokes, or reveal everything about your book during an interview, who is going to want to buy your novel?
You must play on everyone’s memories of you. Talk about the town’s influence on your writing, or your high school, or other local celebrities in order to give a place pride. Be humble. Remember that people will know your parents or remember you from school and will be eager to see what you have done.
You cannot be shy when it comes to advertising. Do absolutely anything you can (without making a negative impression of yourself). Do commercials, be in local magazines, even put up fliers yourself. You must be a business person. Sign autographs at a local book store. Make deals with companies who promote you and give them a cut of books they help you sell. You goal is to climb to the next tier of celebrity and then the next, as selling your book is your livelihood.
Access additional information about appearing on TV shows, Radio Publicity and Business Strategy using the media now. Experience the substantial benefits of marketing and promotion for yourself and your business.
Tags: Finance, home based business, internetmarketing, motivational, networking, press releases, public relations, publishing, Sales, self help, Self Improvement, viral marketing, wealth building ecommerce
Book Publicity And Promotion - Marketing Your Book
Posted by Annie M. Jennings | Filed under Communications
There are many book titles that you see on the shelves of bookstores and in libraries. They may have some of the best information, or tell the best stories that have ever been written. However, if the author was not marketed by a well known publisher or did not have the tools and ideas to show that book promotion and publicity market your book.
With the many online companies that will help you self-publish, once completed, the tasks of promotion and publicity fall into your hands. Depending on the topic, you will be able to find many local options to get your book and your face in front of a potential buying audience. However, be aware of many companies online that claim that they can help you. They will offer you online seminars on the proper procedures and techniques to get your book out to the public. Just be careful as if you published this piece yourself, you may have budget constraints and all of this can cost you quite a lot of money. What they will attempt to show you, in many cases, is the use of common sense. You will be exposed to marketers that are more interested in selling you stuff, more than they are interested in helping you sell your book, or at least make people aware that you wrote something of value. So, beware.
Although the most passive marketing concept is using the Internet, if you are computer savvy, you can launch a blog or a website to promote your book. Getting people to find you then becomes the difficult task and optimizing search engines to promote any particular site can get expensive. If you know someone that can help you here, you can get some outstanding exposure and you are obviously marketing to a very large audience.
Depending on the topic, there will likely be a local radio station that covers a similar topic. They are always looking for interesting guests and topics that may make their listeners more interested. Listen to your local stations and find someone that is normally discussing a topic at least somewhat similar to what you written. Give them a call or send them an email with a biography of you and the book. You will likely hear back from them and you may be on your way. If the topic is more mainstream, use the same process to your local television stations. Again, with the plethora of local programming, you may be able to get a slot on a local morning show or again, a show discussing similar topics.
How many bookstores are within 50 miles of where you live? Once you know that, contact them. Usually the best method is to make a personal visit and speak with the owner of the store. Again, assuming you have written about an interesting topic, you may get them to let you do a book signing. If you are really good, they may let you have a discussion group in the store explaining your topic and why you chose to write about it. Then you can meet with your potential customers, they can learn to like you and that generally creates some interest in buying your book. So, be prepared. You will need fliers and copies of the book. Try to set it up so you have a couple of weeks to advertise your visit. If you can tie that into a slot on a local radio or television station, you may be very surprised at how many people show up.
Local Networking meetings can be a great place to promote your book. Most of the people there are self employed and have an interest in supporting others in the same field. Be sure to have fliers and business cards to pass out and be sure to speak with everyone there. You may find someone that has contacts with the media, which can also help you get to the larger audiences.
Please remember that these are public events. You will need to take some time to get prepared. The perception of the quality of your book will go hand in hand with your personality in promoting it. The better prepared you are to discuss the topic, the purpose, your motivation for writing it etc., the better it will be received.
Lastly, if you are not a gregarious person and find these suggestions a tad scary, you can resort to just using the Internet. You can start a blog or launch a website to promote you and the book, but this can be more costly, time consuming and still will not guarantee that people find you. Unless you have been published by a known publishing house, your personal contact will be the most successful to get your product into circulation. Just as when you composed your work of art, spend some quality time to promote it. You will find that personal contact will be a great way to get you selling copies, meeting the readers and earning money, while sharing your experiences.
Find more important book promotion tips to help you market your book. Promoting books is easy once you know the publicity secrets of how to make your book a incredible bestseller.
Tags: books, Business, Communications, internet marketing, marketing, motivational, networking, press releases, Promotion, public relations, publicity, publishing, small business, viral marketing
“Expert Military Historian Ian Colquhoun Has Never Looked Back After Losing His Legs In A Brutal Assault”
Posted by Stephen Richards | Filed under Self Improvement
For anyone suffering the loss of a limb they will have experienced the gamut of human emotion. Yet when gifted Scottish author and military historian Ian Colquhoun suffered the loss of two limbs, his legs, in a vicious attack he said it was the best thing to happen to him.
After going through in excess of 20 operations, being near to death so many times and suffering first degree burns you would not expect anyone to be grateful of what happened to them. Believed to be near to death, Ian was administered the Last Rites on no less than occasions! Many online news reports of his plight prompted multiple-thousands to send their prayers for his revival.
Speaking about the incident which led to Ian losing his legs he says, “I had just landed a new job working in a Dundalk (Ireland) warehouse as a picker; I was making a new start after living in Scotland all of my life. I struck lucky in dating an Irish girl and took her to a Christmas party. After falling asleep on the couch I ended up being viciously attacked, set on fire and left for dead.”
Ian, formerly from Livingston in Scotland, now resides in Edinburgh, and since his recovery he is a promising up and coming published author, freelance journalist, actor and specialist amputee stuntman. Despite overwhelming evidence, no one was convicted of this ghastly offence against him and as a result of this he received no criminal injuries compensation.
After spending nearly a year in hospital, Ian managed to salvage his wrecked life from the ashes of the burned out house he was left in for dead by the gang of ransackers. He was wheelchair bound for 30 months before he was eventually fitted with artificial limbs, this was due to his wounds taking so long to heal.
After appearing on the UK’s ‘Richard And Judy Show’ and having his book “Burnt” reviewed as ‘well written’ by Richard Madeley, Ian went on to star as a stuntman in a big screen movie ‘Ocean Of Fear’ as a wounded sailor. The film is about the USS Indianapolis, a US navy cruiser that was sunk in Guam in’45.
Ian Colquhoun says, “I thought what they said about my legs being off was a stunt! I pulled back the sheets of my hospital bed and almost passed out with shock. I’ll never forget the horrific moment I saw my legs had been amputated. As a young man who loved playing football, going out to parties and had a new girlfriend, I was utterly devastated. That day I didn’t know if I wanted to carry on living; I couldn’t see a future. Yet now, years on from that terrible day, incredibly my life is better than ever. Losing my legs did turn the whole lot upside down, but now I see it as the best thing to happen to me and made me into a better person.”
Life for Ian is more exciting than it ever was before, and he wants to let other amputees know through his book “Burnt” that life does not end after amputation.
Author, historian and double leg amputee Ian Colquhoun is an inspiration to all. Read his sensationalstory here in his book “Burnt”.
Tags: book reviews, coping with problems, endurance and survival, health and family, motivational, self help, Self Improvement, true stories
