Investor Relations Dominations: How To Make Your Public Company A Winner
Posted by James Scott | Filed under Business
Investor relations services: how to truly dominate the public market. If you have a public company or are in the process of taking your company public on the OTCBB or any other reputable exchange the reader must realize that going public is the easy part, having a successful public offering and preserving the longevity of your public entity is another topic all together. As a corporate strategies and public offering facilitator our firm is often called in after a company has a disastrous public offering or they’ve teamed up with the wrong service solutions that pump and dump their equity positions.
Here is the problem that most companies make when they are going public: companies don’t budget properly for general corporate publicity or solid investor relations strategies for the first year that their company is public. Investor relations and publicity stock promotion activity should be at the forefront of every public CEO’s mind.
If you are signing a large contract, publicize it with press releases, viral promotion and TV and radio expert panel discussions. When we take on a company for serious investor relations our campaigns are obviously completely customized but here is the skeletal structure of a prototypical campaign: strong viral publicity strategy consisting of video, article and press release submission, social and news book marking, logo and image posts and after this information has assimilated we get the client on prominent TV expert panel discussions with their name, company name and stock symbol on the screen.
Lastly, we then run two simultaneous 30 day stock promotion intensives with a massive injection of investor promotional concepts on both sides each day which consist of newsletters and stock alerts to ultra-active investors and other strategies daily.
The important thing to remember is that the above must happen monthly for the first six months to a year in order for your company to successfully trade. There is no other way around it, you must budget for your investor relations campaigns or your venture simply will not work.
For Corporate Consulting or Investor Relations Solutions, call Princeton Corporate Solutions at 267-233-0183Corporate Publicity That Works the easy way!
Tags: Business, corporate publicity, investor relations campaign, investor relations campaigns, investor relations services, investor relations solutions, investor relations strategies, investor relations strategy, ir campaign, ir services, Princeton corporate solutions
Before You Write A Private Placement Memorandum Read This
Posted by James Scott | Filed under Business
Why Are You Writing A Private Placement Memorandum (PPM) To Raise Capital? I feel like I have to put this out there as a corporate strategies consultant with a firm that is completely submerged in the industry of authoring business plans, private placement memorandums (regulation d rule 504, 505 and 506), facilitating direct public offerings to our database of investors and taking companies public on the OTCBB.
When I get calls about private placement memorandums it is typically one of two scenarios: 1. They want to raise capital and they are shopping around for the cheapest PPM author they can find. 2. They have made the mistake of using the cheapest PPM author they could find and now they can’t find an investor that will fund their 70 page stack of toilet paper.
It never ceases to amaze me when companies are trying to convince investors that they are ready for that next step in their corporate evolution, yet they are being penny wise and dollar foolish with the most technical document their company has ever had done. And why do people put the cart before the horse? I mean, why do people write the private placement memo before they know who their audience is? As a rule of thumb you should write for your audience.
A ppm that is being written for venture capital firms will demonstrate and cater to more of an equity control and technical audience whereas a ppm that is being written for angel investors, private investors and small private equity firms who want to be in and out of a transaction will typically want to buy low and sell high and will typically want to invest in companies that are going public in as short of a time as possible.
The investors in pre public companies and other ‘angel’ type investors have a minimal bankroll of $1m or less (usually) so they have to be in and out of a transaction fast, thus the need for a ’selling shareholder offering’. This is a mandatory prerequisite for a company that wants to raise capital from angels and go public. With a selling shareholder offering you are setting up a scenario that ever investor dreams of.
You are giving them the ability to buy deeply discounted stock and 3 or 4 months later, when the company goes public, they can sell their stock into the market at an offering price that is typically 4 or 5 times what they originally purchased the shares at and the company is happy because the investor created a bridge for the company to go public and then created a public float.
Now, after reading this, you will see why writing a PPM before you know who your audience is and before you’ve contracted with a consulting firm is a critical mistake. Find a consulting firm that is well rounded as a capital raising facilitator and have them help you set a goal as an end result and then build your strategy from there.
For Corporate Consulting or Invest Seed Capital In Pre-IPO Companies, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!
Tags: Business, company go public, corporate structuring, how to go public, how to take a company public, how to take company public, how to take your company public, investor relations services, Princeton corporate solutions, small business corporate structure
Selling Shareholder Offering: The Secret Weapon for Stock Investors!
Posted by James Scott | Filed under Business
Selling Shareholder Offering: The Key To Raising Fast Capital For Pre-Public Companies. As a consultant who has taken many companies public on the OTCBB (Over The Counter Bulletin Boards), consulted on even more and turned around and structured more companies I can even count, there are a few common threads inherent in all of them.
Most of the companies pursuing capital from angel investors, private investors, private equity firms or small groups of professionals looking for a quick in and out situation with rapid capitalization did three things that made all the difference in streamlining their raise.
First the executives structured their entity to attract investors which by default strengthened their corporate infrastructure. Now they are proposing investment opportunities from more of a position of strength.
Second they chose a team (in these cases they chose our consulting firm) with a proven track record of success with organizing companies for acquisition, merger and taking companies public.
The third element that is common in most successful enterprises which are seeking a first round of seed capital to fund their ‘going public’ ambitions is demonstrating confidence to the investor with a “selling shareholder offering”. Obviously this last element tests the skill of the consultants going back and forth with the SEC during the comments stage but this demonstrates confidence and organization by the company wishing to raise capital.
A ’selling shareholder offering’ tells the investor (if not purely in the initial documents then in the phone conferences leading up the a check being cut) that the company has an organized pre public and post public investor relations strategy, general corporate publicity strategy and a market maker that’s built to last (mostly the former than the later). By offering seed investors the ability for massive profitability by buying your seed shares for fifty cents with a public offering price anticipated at $2.00. What real investor would turn this down?
Offer your seed investors an ‘easy in, quick out’ funding option and watch them swarm to your offering in droves. Let these investors create your float and let your company’s performance and hardcore investor relations take care of the rest!
For Corporate Consulting or Invest Seed Capital In Pre-IPO Companies, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!
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OTCBB Companies: How To Make Your Stock Price Soar! A Must Read!
Posted by James Scott | Filed under Business
I consult in the turnaround sector with public companies on the Pinks, OTCBB, London Exchange, Frankfurt Exchange and every exchange in-between and everyone seems to have the same issue: there stock isn’t trading at the price they desire and they are dying to find a way to fix the problems that are hindering their trade. It usually comes down to a few basic elements. Use each of these elements with caution as this industry is full of predatory organizations and consultants and can be dangerous to amateurs. If you’re a newbie, that’s ok. Do what you can but know when you are in over your head and turn the remaining process over to people that swim with sharks for a living.
Public company structuring and turnaround strategies typically center around the elements of: corporate publicity, individual executive publicity, lack of an experienced publicist, lack of strategic alliances and lack of the proper promotion that is conducive to getting stock investors to pull the trigger.
Corporate publicity can be broken down into the immediate and ongoing use of: press releases, viral marketing video and article submission, corporate blogs, investor relations, market maker or broker dealer that is affective and of course the almighty strategic alliances that build hype and build power behind your brand.
Another major component that most companies are lacking is ‘Individual Executive Publicity’ by use of press release, viral market: video uploads with interviews and how to type material, article submission and personal blogs that center around the particular industry genre issues. It is important to make each executive stand out like a beacon in the industry and to press the reality or create the reality that your executive staff is composed of the who’s who of your industry.
Next you’ll need a corporate publicist with a focus on getting your CEO, CFO and/or corporate executives on TV and radio panel discussions as industry authority as well as newspaper and magazine articles and interviews about your company and its executives.
Don’t forget the importance of ‘Strategic Partnerships’. Announce new partnerships with multiple press releases, photo ops and articles. Pick strategic partners that have name recognition or are about to be in the public eye to piggy back off of the publicity they are receiving.
If you are an OTCBB or Pink Sheets company email campaigns to stock Investors are a quick way to get a nice bump in exposure and stock price but too many of these campaigns done the wrong way can hurt your company so be careful. Your investor relations consultant should have you listed on multiple stock alert services that run ongoing back to back. And the last but not least, the old fashion snail mail ‘Direct mail to stock investors’ can be the added bang to your stock price rising and stabilizing.
Turning around a company can and expensive proposition today but can increase your company’s value exponentially if done by an experienced professional. It’s a process that’s worth it to companies with an eye toward longevity.
Need A Corporate Consultant?, call Princeton Corporate Solutions at 267-233-0183We Can Transform Your Business
Tags: Business, company go public, corporate structuring, how to go public, how to take a company public, how to take company public, how to take your company public, investor relations services, Princeton corporate solutions, small business corporate structure
Easily Put Your Company In Front Of 1,000’s Of Funding Sources, Guaranteed!
Posted by James Scott | Filed under Finance
Think back to just a few short years ago, banks were on a lending spree, corporate lines of credit were being issued in record volume and companies were able to raise equity and debt capital with reasonable ease; then came the banking crash which unfortunately brought on an entirely new group of scams preyed on the innocent and naive small business owner which damaged the economy that much more.
Scams such as platform based funding, banking instrument collateralized lending, shelf corporation scams and on and on. Fortunately there is a light at the end of the tunnel thanks to some of the venture capital and private equity industry’s talented global finance executives who have decided enough is enough.
Now entrepreneurs are seeing professional collective funding efforts put forth by these seasoned finance gurus in the form of online membership databases which possess some of the best kept secrets in the global funding markets. Many of these databases include finance companies and methods that have never been available to the public and were used for decades by VC professionals who were able to pull off funding miracles on behalf of clients and in return made hefty commissions.
Now, with these unique contacts being placed in database form they are now available to everyone and anyone who needs capital. Imaging going to one website, joining for a modest fee and getting access to thousands upon thousands of private investors, angel investors, venture capital firms, hard money lenders, private equity firms, aggressive hedge fund lenders, Asian and European finance, factoring and other wonderful and easily comprehensive options to acquire capital.
A few of these membership databases have even taken the next step to give the business owners the elements to promote their business in a way that will help them pass due diligence with ease. Some venture capital executives got so fed up with having a client with a great business model, solid infrastructure, exceptional board of directors and even money in the bank but the deal would die when the company went into the due diligence and offer phase that they actually paid programmers to design a download-able application that offers the entrepreneur easy yet extremely powerful publicity with the strength of an actual high end PR firm all at the click of a button, it’s truly amazing.
The economy may not be what it used to be but it has forced the evolution of certain aspects of the financial industry to be more small business and entrepreneur friendly. There is massive funding out there for your company if you take the time to look.
Do You Need Financing For Your Business? Do You Need Angel Investors, Private Investors or Venture Capital, then visit Angel Funding Project’s site and find the best Business Funding Sources In The Industry.
Tags: Finance, how to take my company public, how to take your company public, Princeton corporate solutions, take company public, take company public otcbb, take company public pink sheets, take my company public, take your company public, why take your company public
How To Make Your New ‘Public’ Company A Massive Success
Posted by James Scott | Filed under Business
OK, so you’ve just spent 5 months to a year in the process of going public. You’ve paid fat fees to auditors, consultants and lawyers, now you’re public…now what? How do you make a success of your new public company? Obviously you have solid executives at the helm and a board of directors advising you on various strategies and setting up new strategic alliances. You’ve eyed up companies to purchase as growth through acquisition is one of the main reasons for being public but how do you keep your stock selling and stable? How can you make it so your company stands head and shoulders above all other priorities of your market maker or broker dealer? You need to make their phone ring by pounding the pavement via public relations and pure publicity.
A sizable portion of your corporate budget as a public company has to be publicity. You need a publicist that will get you on the radio and on television as an industry expert. You need to be mentioned in newspaper and magazine articles. You have to create a presence that forces people to call their brokers to get information about your company and make a move toward stock purchase.
You must take an ‘in your face’ approach to your public relations strategy and your CEO and even your CFO have to take this as their full time occupation until the company gets the traction it needs and then after you have gained traction, take it up a notch with a simultaneous approach of both publicity and product placement to start rapidly building your brand.
After this, again you should take it up another notch by adding publicity solely to market makers and broker dealers. Get published and buy ad space in journals that cater to this crowd. Do the dog and pony show rounds. Introduce yourself. Tell these industry specialists about your plans for the company this year. Leak out some potential acquisition info that can act as a juicy tidbit to get them to dig deeper.
Now you’re ready to take it up a notch again; be seen with the in crowd. By in crowd we mean other professional executives within your industry genre, not competitors but potential strategic partners, get snapshots taken and have your publicist start the hype machine and remember, anything even remotely ‘note worthy’ should have its own press release sent out to the masses!
Want To Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!
Tags: Business, how to take my company public, how to take your company public, Princeton corporate solutions, take company public, take company public otcbb, take company public pink sheets, take my company public, take your company public, why take your company public
Invest In Pre-IPO Companies and Make Fast Profits
Posted by James Scott | Filed under 1
Investors, are you tired of running into dead ends when it comes to trying to get brokers and lawyers to give you real, honest hot tips on that next big IPO where you can double or triple your money quickly with minimal risk? Are you tired of having to be the last to know about opportunities that you could have made a killing with but no one gave you this insider information?
What if I told you there was a way to come out on top virtually every time you made an investment regardless of whether the stock market is up, down or sideways? How would you like to be a “seed” investor in a new fully reporting publicly traded company on the Over the Counter Bulletin Board (OTCBB) at a discount to the market? How would you like to have “liquidity” in your investment? How would you like to have a built in “exit strategy”? How would you like to have an opportunity to spread your risks among three or four promising opportunities rather than one?
Here is how this can be done. Skip the clich route of getting investment tidbits from your broker; it’s rare that they actually have specific details about these hush, hush scenarios and most likely couldn’t put you in touch with the executives of the pre-public structure which is obviously a mandatory prerequisite for investing seed capital in these companies. Your best bet is to find a consultant or consulting firm who specializes in complete facilitation of going public. Chances are, at any given time they’ll have 5 to 10 different companies who are only a few weeks or months away from trading and are offering stock at a substantial discount to the public in exchange for that seed capital. Contacts in this business are crucial.
Many times they will allow you to invest for no other reason other than they are trying to meet the 40 investor minimum qualification by the SEC to go public.
Many times you can put as little as $5,000 to $10,000 into the company as seed capital and when the company is public your investment skyrockets. So the moral of this story is, team up with a good ‘go public’ consultant. Be serious when you’re talking to them and be ready to show some sort of proof of funds as these consultants get this type of inquire many times daily but if you are a serious investor and low maintenance, these consultants will most likely hand you a stack of some of the most valuable investment material you’ve ever held in your hands. Each page will have descriptions of the next big thing in the technology, biotech, alternative energy, natural fuels industries and each document offers an opportunity and each opportunity is usually worth its weight in gold, literally.
For Corporate Consulting or Invest Seed Capital In Pre-IPO Companies, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!
Tags: financial investments, how to find investments, investing in ipo, investing in ipos, investment banks ipo, investments firms, ipo biotech, ipo capital, ipo companies, ipo financing, ipo firm, ipo firms, ipo fund, Princeton corporate solutions, Reference & Education
Corporations: How To Structure Your Company For Venture Capital Investment
Posted by James Scott | Filed under 1
Business Owners: Build A Corporate Structure That Investors Love! Ok, you’ve decided to go after investment capital but you’re not sure where to start. Here are the basics that you should pay close attention to before putting your company in front of investors.
First and foremost you need to perform an industry analysis that answers the questions pertaining to where you are in the industry and who are your competitors. It doesn’t matter what product or service you offer. You could be selling underwater sock fitting kits and there is a competitor and industry leader somewhere in the world. Don’t be so naive in thinking that there is no competition or that you are at the pinnacle of your industry. Show your audience that you’ve done your research and that you’ve identified the players in your market.
Next get your executive team together and it better be the who’s who in your industry. If you can’t attract the upper echelon of your industry genre then you need to do some serious PR on behalf of your individual executive team to show the public what they are made of. Brand them as the up and coming powerhouse executives in the industry. Publish their articles and knowledge on industry blogs and article submission sites. When a funding source initiates general due diligence you need to shine like a lighthouse in the fog. Each and every executive team member needs to have an image that screams power, success and investor security.
The next thing you need to do is take a serious look at your board of directors. Who is on your board, what is their compensation and is there someone that is a better fit for formulating strategies and alliances than those who are currently populating your director staff.
One of the main reasons that investors turn down companies for funding is because they lack the backup of industry players in connection to strategic alliances. You need to identify and contractually reach out to companies that will enhance your overall business strategy. Your minimum goal should be 10 solid, aged companies that have already branded their names in the marketplace and are willing to add you to their mix of advertising and ongoing strategy and they will expect the same from you. Show investors that it’s not just you treading water in the industrial whirlpool and that you’ve built a life preserver of alliances.
Now you are ready to write a business plan and private placement memorandum that takes all the essential elements above and puts them in two well authored and to the point documents that will make an interesting and informative read for investors who have a track record of investment in your particular industry. If you’ve written your own business plan, toss it. If investors are going to take you seriously you need a professionally written business plan that touches on all the triggers that investors are currently looking for.
Next, it’s best to use the Regulation D, Private Placement Memorandum as the vehicle for staying within SEC guidelines for raising capital and you should use a Direct Public Offering as the process for raising the actual capital. Reaching out to friends, family, industrial counterparts and alliances should be the first place you go for funding. If you are lucky the consultant you hire to assist you with the above processes will have a solid database of investors to assist you in your initial, first round raise via DPO.
Last but not least you should consider, even though it’s not a mandatory requirement for a PPM or DPO, getting an independent audit done on your company to demonstrate an objective analysis of your financial reality so that investors can find their comfort level quicker without a prolonged comments stage.
There you have it. These are the basics to what it takes to achieve equity investment in this current market. Get out there and raise some money!
Foreign, Indian and Chinese Companies, Take Your Company Public, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!
Tags: how to take my company public, how to take your company public, Princeton corporate solutions, Reference & Education, take company public, take company public otcbb, take company public pink sheets, take my company public, take your company public, why take your company public
Take Your Company Public Now: Don’t Believe The Lies!
Posted by James Scott | Filed under 1
Bypassing the blistering reality that banks aren’t making small or medium size business loans. Lines of credit are deal. Hard money predators are out in full force and legitimate funding sources are at an all time low. Companies can take the tried and tested route in hiring a consultant, structuring their company, building strategic alliances, creating a solid board of directors and then authoring the business plan and PPM for the initial raise but why would they when they have so many scammers telling them that they can easily raise the capital with a shelf corporation or reverse merger into a pink sheets public shell.
People in need of capital don’t want to be bothered with the reality the capital is not as easy to obtain as it once was. Entrepreneurs are seeking the quick and easy way out which typically turns out to be the route that ruins their company and depletes their cash flow.
The truth is that your company has to be constructed on the success and failures of your executive staff. These individuals are the lifeblood of your company and their contacts and experience is what will drive your company forward into ongoing self-perpetuating growth.
Don’t believe the hype when it comes to raising fast capital in the corporate realm. Don’t believe that a shelf corporation will do anything but make you and your company look like idiots and don’t think for a minute that there is any way to initiate your first round of capital without an SEC regulated Private Placement Memorandum.
Big brother is always watching and those who try to raise money without the proper structure always get burned. Why not step back, take a breath and start off your campaign to raise your first round of capital the right way with a private placement memorandum, then a direct public offering then move onto the public offering on the OTCBB.
Why not for a change, do things the correct way, using the structures that are conducive to actually raising capital the legitimate way as opposed to the fast and easy way.
The fast an easy way is often the wrong way and in the end there is no capital being raised at all, only headaches and lawsuits. Find a consultant with the experience of taking startup companies and expansion mode companies public.
Don’t waste time with the scammers. Raise capital the right way and you’ll never have to redo the process.
Want To Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!
Tags: how to take my company public, how to take your company public, Princeton corporate solutions, Reference & Education, take company public, take company public otcbb, take company public pink sheets, take my company public, take your company public, why take your company public
Pure Domination: How To Completely Dominate Your Industry In Just A Few Easy Steps
Posted by James Scott | Filed under 1
For many professionals, entrepreneurs and business owners the current reality of their intercompany and inter industry promotion and prominence is a far cry from where they originally envisioned themselves to be. What is the factor that thrusts some people and companies forward in the professional sense and why are some straggling behind like desperate, obsolete room size computers in a hand held PC world?
Its actually quite simple and it all comes down to a decision… a decision to step up and dominate in a no holds barred, bare knuckle fight to the finish. You need to understand and be comfortable with the reality that not everyone will make it. Most of your colleagues and professional friends are not psychologically or professionally built to last, meaning, they are not willing to do ‘whatever it takes’ to get to that next level.
Here is how it’s done: First, decide on what you want, who you want to be and where you want to go in your career. Second, surround yourself with people that have the above characteristics your are seeking to acquire. Chances are, most of these characteristics will be spread out over several different people as opposed to one or two professional who demonstrate your future self so find 10+ people to become well associated with and begin to pattern them. Don’t just pattern the outward and obvious characteristics but absorb the aura of their overall presents (calm, cool, collect and maybe even arrogant and rude at times).
What are their hobbies and extracurricular interests as these interests are a contributing factor to who they have become. Next, make a decision! Make a decision to overcome any obstacles that stand in your way. Dump friends and associates who are not supportive as they will only hold you back. You should quickly sever ties with any and all counterproductive individuals and interests that keep you from achieving your goal. Next, every morning as you’re getting dressed, brushing your teeth you should also be putting on your psychological garb as well. Slip into the mindset of that person you want to be.
Put blinders on your eyes so there are no distractions. What you will find is that opportunities will seem to fall into your lap because you are willingly submerging yourself into a subculture that has worked for all of those around you who are living the dream that you will soon be part of.
As for domination, you will find that stepping into this new code of conduct and professional character you will begin to steamroll forward, yes some people will be crushed under the wheel of your progress but this is a natural part of evolution. Use the element of arrogance, not in an artificial way that is used by insecure people but in a form of self promotion. Begin to state your opinion on industry specific blogs.
Put out industry niche information videos on viral media sites. Bring internet surfers to your blogs and videos with social and news bookmarking links scattered all over the web. Brand yourself as the ‘god’ of your industry. Your opinion matters and after others see you opinions and concepts enough they will begin to see these ideas as the norm. They will feel that up until now they have been misinformed and uninformed and you are the person on the cutting edge of your industry. As you build momentum, whatever you do, do not stop! As you build traction of growing your own personal ‘brand’ and ’subculture’ within the industry, this should only influence you to take it one step further with articles submitted to global, high PR article directories and press releases through various channels. This is just the beginning but you are on your way to absolute, industry domination!
Need A Corporate Consultant?, call Princeton Corporate Solutions at 267-233-0183We Can Transform Your Business
Tags: how to take my company public, how to take your company public, Princeton corporate solutions, Reference & Education, take company public, take company public otcbb, take company public pink sheets, take my company public, take your company public, why take your company public
